CPG
2023
WHAT'S INSIDE THE REPORT
WHAT'S INSIDE THE REPORT
Frustrations and disappointments with the category
Frustrations and disappointments with the category
5 graphs
5 quotes
New usage trends
New usage trends
3 graphs
3 quotes
Customer segments
Customer segments
4 segment descriptions, including quotes and demographic information
The superpowers people hope to get in different categories
The superpowers people hope to get in different categories
5 graphs
5 quotes
Cognitive biases impacting consideration and purchase in different categories
Cognitive biases impacting consideration and purchase in different categories
Expert analysis
Emotional benefits, and why they matter
Emotional benefits, and why they matter
4 quotes
1 graph
Functional benefits, and why they matter
Functional benefits, and why they matter
4 quotes
1 graph
Get the insights from this report
Get the insights from this report